Category: Diamonds

Diamond 4 C’s

Every diamond is an individual miracle of time and place and chance. Like  snowflakes, no two are exactly alike.
Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged.  The Diamond 4C’s means that diamond quality can be communicated consistently in a universal language, and diamond customers know exactly what they are purchasing.

The 4C’s of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world describing: Colour, Clarity, Cut, and Carat Weight.

When graded by the major recognised authorities – GIA, HRD, AGS & IGI, The 4C’s are the deciding factors in combination that set the price.

We also believe there is an important 5th C – Certification. This provides Independent assurance that you’re getting a quality diamond that is accurately graded without bias.